Froogle is now Google Product Search April 18th, 2007
As I’ve been telling everyone for a while, stop saying Froogle! Well, Google backed me up today by re-branding Froogle as Google Product Search.
While we’re still waiting for the site to launch (right now Froogle is still live), what I’m really hoping is that the rankings for Google Product Search are consistent with those for Google Base. We’ll update you as soon as we know.
The good news is that those Google Base Custom Attributes that I’ve been pushing you to submit should continue to give you an edge on your competition. As Tom Oliveri of Google explained “those attributes are critical to relevance going forward.” From the screenshots Google shared with me, it looks like refinement options beyond the basics (category, price, seller rating) won’t be readily accessible, but Tom said “there is a lot of work ongoing to make sure that those attribute and refinement options are there.”