Data Feed Optimization Tips November 7th, 2007
As a friendly reminder to everyone who is involved with data feeds, SingleFeed also runs a data feed optimization blog called LoveYourFeed. And thanks to Colin Murphy, our head of Account Management, the site is once again buzzing.
I’m constantly amazed that merchants still tell me that they ’submit it [a data feed] and forget it’. No wonder some merchants think that the shopping engines perform poorly. Shopping search is just another online marketing channel that has to be properly tended to. No merchants launch an Adwords or YSM campaign and check back a month later to see how their campaign did. Similarly, no merchant should submit it and forget it.
Data feed optimization (DFO) is real. SingleFeed helps all clients with the basics as we run every data feed through our correction/optimization wizard, but we’re not going to randomly modify your product attributes to include holiday keywords.
A lot of that type of work is up to the merchant. So with the holiday shopping season upon us, make sure to check out LoveYourFeed.com for data feed optimization tips and advice.