SingleFeed At Internet Retailer May 28th, 2008
We sent a note to all our merchants a couple weeks ago, but I wanted to remind everyone that we’ll be exhibiting at Internet Retailer in Chicago in 2 weeks. We’re at Booth 1222.
This is a big leap forward for the company as it’s our first time exhibiting at any conference.
SingleFeed has been lucky enough to grow through word of mouth. Compared to most companies in our space, we’ve spent pennies on marketing. Since inception, I wanted to build a great product and have our merchants evangelize SingleFeed for us. This has definitely been the case, and we’re organically growing at a nice clip. So why the change? Well, as I say with any marketing campaign, you have to test and track. And if we’re going to test exhibiting somewhere, Internet Retailer is the place to do it. eTail and Shop.org are also very important, but IR is the show for ecommerce in my mind. And besides attracting new merchants, IR is a great place to catch up with current merchants, current and potential partners, and just generally spread the good word about our progress (and there’s been a lot – we’ll demo some important advancements at the show!).
So, if you plan to be in Chicago, please contact us, and we’ll set up a time to meet. Hope to see you there!