Hello Merchants!

Google recently announced that they will be making their “condition” attribute, currently optional, required as of June 30th, 2009.  The values for this attribute include:  ”new”, “used” & “refurbished”.  Including this information in your feed to Google, and all of the other shopping engines, is a key component to the success of your campaigns.  Shoppers will often sort or filter by this information and it’s important for them to understand why there may be large price differences between the same product (one is new, one is refurbished).  You want this information to be available to shoppers so that they are informed about your product offering before clicking over to your site.  This reduces the number of “curiosity clicks” you get and will in turn help boost your conversion rate.

If you are a SingleFeed merchant, have no fear!  SingleFeed already supports an optional condition field.  If you aren’t submitting any data in that field for a given product (or all products), we default the value to “new” so that your feed will still be accepted at the shopping engines, like Google, which require this field.  However, we strongly reccomend providing this information if you sell used or refurbished products.  As always, make sure you are tracking the impact (before and after) of any changes you make to your feed.  You can do this through the “Reporting” tab in your SingleFeed account, where you can monitor your traffic, sales, conversion rate, revenue, cost & ROAS.  Any time you make changes to your feed, make sure you are measuring the results!

This entry was posted on Tuesday, June 2nd, 2009 at 2:40 pm and is filed under SingleFeed. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.