SingleFeed Blog

If you are an online retailer of halloween products, ie- costumes and decor, you better be ready for the increasing search traffic by the end of this month. Based on last year’s Google Trends data, queries for “halloween costumes” began to take off on August 24th and grew steadily until approximately the week before Halloween. A report last year by the National Retail Federation claimed that Halloween spending would be around $5.77 billion for 2008

If you are in this category as a merchant we recommend that you double, even triple check your shopping engine accounts and product listings on a frequent basis for the next 10 weeks to ensure everything is running as it should. Be extremely careful as you enter into the last homestretch as many of the shopping engines will feature devoted sections on their homepages for halloween costumes and decor as some merchants have been said to spend tens of thousands of dollars a day in CPC fees on the engines during peak traffic days. Proper categorization is always important as well. Most of the engines have categories devoted to costumes for adults and kids, as well as pets, and all the accessories to go with such as gloves, hats, capes and cloaks. Update your data feed frequently to reflect current stock and quantities of items, you don’t want to be paying for clicks on items that you are out of stock on.

Do your part to get ready now, and save yourself pain and headache during the chaos.