I get by with a little help from my friends   September 18th, 2009

SingleFeed is very much like the many small and medium sized businesses that we help; we’re a scrappy start up with lofty ambitions. We might have taken venture capital (from our friends at KPG Ventures and True Ventures), but that doesn’t mean that running this business is a breeze. Especially in these rough and uncertain economic times, I’ve picked up a lot of valuable lessons, some of which I thought you might find valuable in running your business. So here’s the first one:

You need friends and advisors & you need to lean on them.

The life of a CEO can be a little lonely. While we have a great team here at SingleFeed, there are times that I need to check in with an advisor to get a fresh perspective. Often times this comes in the form of my Board; Craig Sherman, Dave Hills, and Jon Callaghan, but even more useful is to talk with other CEOs as they are living and breathing the same experience that I am.

But this post isn’t just for the CEOs out there. I’d highly recommend that everyone; from a young online marketing associate to a VP of IT – look to their counterparts at other companies for advice.

Everyone talks about networking in order to build business and that’s a great reason to get out there and network, but just as important is the opportunity to interact with a peer who can provide a perspective you might not normally have been exposed to. Even just the realization that you’re not alone can be extremely valuable.

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