In my Search Marketing Now presentation last week, I started off with a calendar to get merchants prepared for the holiday shopping season. Here are some of the key dates to think about:

-Halloween - October 31 (40 days!)
-Holiday Shopping officially begins - November 1 (41 days!)
-Thanksgiving - November 26 (66 days!)
-Black Friday - November 27 (67 days!)
-Cyber Monday - November 30 (70 days!)
-Hanukkah - December 11 (81 days!)
-Christmas - December 25 (95 days!)
-Kwanza - December 26 (96 days!)
-Gift card redemption season - All January!
-Valentine’s Day - February 14 (146 days)

Things to think about:
-when is your official last ship date to guarantee delivery for Christmas
-Hanukkah is much earlier this year
-why leave Black Friday to the offline retailers - run your own Black Friday promotion online!
-don’t let Shop.org’s CyberMonday.com site or deal/coupon sites steal your thunder. Run your own Cyber Monday promo!
-don’t forget about January…do you have a solid cross sell/up sell strategy for all those shoppers redeeming their gift cards?

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