Holiday Shopping Calendar September 21st, 2009
In my Search Marketing Now presentation last week, I started off with a calendar to get merchants prepared for the holiday shopping season. Here are some of the key dates to think about:
-Halloween – October 31 (40 days!)
-Holiday Shopping officially begins – November 1 (41 days!)
-Thanksgiving – November 26 (66 days!)
-Black Friday – November 27 (67 days!)
-Cyber Monday – November 30 (70 days!)
-Hanukkah – December 11 (81 days!)
-Christmas – December 25 (95 days!)
-Kwanza – December 26 (96 days!)
-Gift card redemption season – All January!
-Valentine’s Day – February 14 (146 days)
Things to think about:
-when is your official last ship date to guarantee delivery for Christmas
-Hanukkah is much earlier this year
-why leave Black Friday to the offline retailers – run your own Black Friday promotion online!
-don’t let Shop.org’s CyberMonday.com site or deal/coupon sites steal your thunder. Run your own Cyber Monday promo!
-don’t forget about January…do you have a solid cross sell/up sell strategy for all those shoppers redeeming their gift cards?