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Approximately 1/3 of Americans use comparison shopping engines at least once per month. Your ecommerce site should be earning 10-20% of your monthly traffic and revenue from your listings on comparison engines. Are your results on par?

This webinar is for serious Yahoo! Store owners who are committed to increasing revenue in 2010. Have you ever wondered how to increase your traffic and sales on your Yahoo! Store? Whether you’ve struggled in your attempts to list your products on comparison shopping engines like Google Product Search, Yahoo Shopping or Shopzilla, or just want to find out more about data feed optimization this is the webinar for you!

Join SingleFeed as we share our expertise in getting started with the shopping engines, employing best practices for success and streamlining the process as much as possible. You will also hear from Rob Snell, author of Yahoo! Stores for Dummies, a Yahoo! Store evangelist, and one of our valued clients. Rob has seen impressive results on the shopping engines since getting started with SingleFeed.

Join SingleFeed and Rob to learn how to get up and running & succeed on the comparison shopping engines.

We’ll cover these topics:

* Why retailers partner with shopping engines
* How to list your products
* Tips for optimizing your product feed
* A real customer success story
* And we’ll leave plent of time for questions

When: Wednesday, January 27, 2010 from 10:00 AM – 11:00 AM PST

Presenter: Ryan Douglas, Business Development Manager, SingleFeed

Special Guest: Rob Snell, Owner, Gun Dog Supply, Author, Yahoo Stores For Dummies

Visit https://www2.gotomeeting.com/register/963586179 to sign up today for free!

As a service provider that partners with 17 leading comparison shopping engines, we are often asked by merchants to recommend the right engines for them. While we can certainly make suggestions based on the products that they sell or the past results of similar retailers with whom we have worked, we like to have additional data points to help merchants set an intelligent strategy.

One source for objective and normalized traffic and demographic information about comparison shopping engines is Alexa.com. Similar to the services provided by sites like Ranking.com and ComScore, Alexa aggregates data from users who have downloaded their proprietary toolbar. This browser plug-in measures the popularity of hundreds of thousands of websites while dividing those results in the demographic dimensions of the Alexa user base. Thus, if you want to know whether a website is more popular amongst members of a particular age group, gender or level of education, Alexa can provide some estimates to guide you.

We recently compiled some Alexa numbers about our 17 comparison shopping engine partners because we thought the readers might find them interesting. Here is what we learned:

• When comparing traffic fluctuations amongst these top engines, it is no surprise that the recently-launched Bing Cashback is the fastest-growing one. We didn’t even include it in the graph below for that reason. Aside from Bing, the engines that are growing in popularity this year are TheFind (91.6% improvement in traffic ranking), Buzzillions (88.4% improvement), NexTag (52.8% improvement and PriceGrabber (49.1% improvement). There were some minor drop-offs amongst a couple of engines, but most of them maintained their popularity or improved thus far this year.
  
• With regard to gender, the engines that are popular with males are buySAFE (by a wide margin), Google Base, Amazon and PriceGrabber. The engines that are popular with females are like.com (by a wide margin), Shop.com, SortPrice, Become.com and Smarter.com.
• When it comes to age, the most popular engines amongst people under 34 years old are Yahoo Shopping, Google Base, Bing Cashback, TheFind and like.com.  The most popular engines amongst shoppers whose age exceeds 55 years are Shopzilla, Pronto, Smarter.com, and Become.com.
• The Alexa data also breaks down the demographics by education level and by the source of the IP address from which the user logged on to each comparison engine.  From this data, we can assume that TheFind, PriceGrabber, Shop.com and Buzzillions are much less popular amongst students than Google Base and Shopping.com.

Whether a merchant should be making any decisions based on nebulous third-party data from a source like Alexa is certainly debatable.  Here at SingleFeed, we always recommend performing your own tests to draw your own conclusions for your own business.  If you have the time to invest three figures to find out if you can earn five or six figures on an additional comparison engine, then we always think you’re better off defying the demographic data that you might see here.

Another remindter to join Brian Smith and Marin Software in a webinar sponsored by Search Marketing Now tomorrow,  Tuesday, September 15, 2009 at 1 PM EST.  Take a look at ComparisonEngines.com blog for more details.

For years I’ve wanted to bring the shopping engines and merchants closer together. This new Yahoo! Group is an attempt to do just that: get the decision makers – big and small, merchant or shopping engine – in the same (virtual) room to discuss the most important topics, best practices, network, help each other out, and more.

This group will be moderated and access restricted to those who are serious about learning and helping others. This is not a group about selling your wares.

Sign up now by going to the Yahoo! Group today.