SingleFeed Press Releases

January 3, 2013

SingleFeed® and mShopper® Make It Easier for Retailers to Reach More Online & Mobile Shoppers


Partnership allows retailers to use a single data feed to sell products on comparison shopping engines and power a customized mobile-optimized shopping website

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SAN MATEO, Calif. & BOULDER, Colo.--(BUSINESS WIRE)--SingleFeed and mShopper today announced a new partnership that provides retailers with a one-stop-shop for delivering their products to the leading comparison shopping websites and creating their own mobile-optimized shopping website (mStore®). The combined service offering enables merchants to get their products seen and sold wherever people are shopping—either online or on mobile devices.

“Many SMBs realize they are missing a huge opportunity but do nothing because they think they can’t afford a mobile solution,” says SingleFeed CEO Mike Effle. “Now they can be mobile ready in just a couple of days using the same data feed they send to SingleFeed for optimization across our other marketing channels.”

Faced with the prospect of considerable time and money needed to mobilize their eCommerce websites, many retailers have been reluctant to make the move. Four out of five consumers use their smartphones to shop, according to a comScore study released in September, so retailers must either find a way or watch mobile shoppers go to their competitors.

Effle added, “From SingleFeed’s data, mShopper automatically generates a conversion-focused, mobile-friendly mStore. We’ve taken a huge ‘to-do’ for e-retailers in 2013—the need to optimize their site for phones and drive more mobile sales—and simplified it considerably.”

Company officials described how retailers can now use a single product feed to provide three revenue-generating benefits. First, the feed will be optimized by SingleFeed’s advanced technology and distributed daily to more than 35 leading comparison shopping websites (e.g., Google Shopping, PriceGrabber).

Second, the feed will automatically create and maintain a mobile-optimized mStore that integrates with any e-commerce site. Third, the feed will power a SMS (text messaging) program allowing retailers to easily promote products to mobile shoppers and drive them back to the mStore for a sale.

“SingleFeed is perfect for us since mShopper is the only m-commerce solution powered by data feeds, and SingleFeed is a certified Google Shopping partner,” explained mShopper CEO David Gould. “Our mStores are only as good as the data that powers them, and SingleFeed is expert at getting the best product information to the most interested shoppers across the web.”

Gould continued, “Like SingleFeed, we strive to increase revenue for our clients. Now, not only can we improve their mobile conversion rate immediately when they launch an mStore, we can also help them expand their reach with the most sophisticated online shoppers. All in one easy step.”

KitchenKrafts.com is one such SingleFeed retailer who used its data feed to create an mStore. “We entered our SingleFeed credentials into the mShopper platform and our mStore was automatically created,” commented KitchenKrafts CEO Dean Sorensen. “We keep just one feed updated, and both our shopping engines and our mobile store remain updated and selling.”

A company spokesperson added that retailers who use both services will only pay for one if they sign up by the end of January 2013.

About SingleFeed

SingleFeed (www.singlefeed.com), a Google Shopping Partner for data feed management, enables retailers to easily reach millions of online consumers through the top comparison shopping engines (Google, NextTag, Shopzilla, Become, and more than 30 others) — managing sales wherever they occur through a single interface and a single product feed. SingleFeed actively categorizes and optimizes the products submitted by its merchants—providing full marketing automation across all CSE channels.

About mShopper

mShopper (www.mShopper.com) has helped retailers sell to mobile shoppers since 2007. The company’s easy-to-use software lets retailers create a customized, feature-packed mobile commerce website that can integrate with any e-commerce site, with no IT needed. The platform includes patent-pending tools to build a mobile subscriber database, send deals via text message, promote deals-of-the-day, and drive traffic from current and new shoppers. See MSNBC’s review of the platform on mShopper.com.

Contacts

SingleFeed
Liam Supple, 650-293-3552
liam@singlefeed.com

or

mShopper Ken Barber
Ken@mShopper.com

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October 3, 2012

SingleFeed Enables eCommerce Retailers to Optimize Their Ad Spend for the 2012 Holiday Online Shopping Season


Performance Rule-Based SKU Suppression and Filtering for Comparison Shopping Engines (CSEs) Put Retailers in Control and Increases Sales.

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SAN MATEO, Calif. SingleFeed released today several new logic-based SKU management services that optimize product data feeds for online retailers across comparison shopping, catalog, affiliate, and mobile engines. Supported merchants can now create filters that suppress specific products based on any criteria they specify in their feed or sales analytics. These significant SingleFeed enhancements will enable merchants to intelligently manage and automate their marketing expenditures for online sales channels.

“Our product feeds to the CSEs are now much more strategic,” says Jonathan Hurst-Sneh, Internet Marketing Manager at U.S. Toy Company. “By using SingleFeed’s analytics to highlight SKUs that don’t convert well, we’ve been able to suppress them with the goal allocating our spend to better performing products.”

SingleFeed implemented the product filtering features to let merchants respond to their detailed analytics and adjust to improve their ROA based on real data. SingleFeed aggregates the sales and clicks data from each channel and presents it in a single dashboard—and these new tools make those results more actionable.

“SingleFeed merchants carry a diverse range of brands and products that perform very differently on the wide breadth of our supported online marketing channels.” says Mike Effle, CEO of SingleFeed. “Our new functionality gives merchants greater control when optimizing their marketing for each channel—including the new paid advertising campaigns for Google Shopping.”

The SingleFeed platform now enables merchants to suppress products from their feed to each marketing channel based on a number of predefined or custom attributes—U.S. Toy Company uses the filters to control product listings, across all or specific CSEs, based on:

  • click / conversion rate
  • brand or product category
  • seasonality
  • other custom data fields

SingleFeed merchants can keep track of latest uploaded files so that they know the number of active, problem, uncategorized and suppressed products. They can see which of SingleFeed’s automated rules took action to enhance a product’s listing. The company is also offering new service packages: Starter, Plus and Enterprise to better tailor its offerings to the needs of its diverse clients.

About SingleFeed

SingleFeed (www.singlefeed.com), a Google Shopping Partner for data feed management, enables retailers to easily reach millions of online consumers through the top comparison shopping engines (Google, NextTag, Shopzilla, Become, and more than 30 others) — managing sales wherever they occur through a single interface and a single product feed. SingleFeed actively categorizes and optimizes the products submitted by its merchants—providing full marketing automation across all CSE channels.

Contacts

SingleFeed
Liam Supple, 650-293-3552
Product Marketing Manager
liam@singlefeed.com

or

Joshua Milne, 617-501-1620
josh@joshuamilnepr.com

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