Lake Champlain Chocolates

Fine chocolate retailer increases web site traffic by 25% with high quality data feed

Lake Champlain Chocolates

"We can optimize and submit feeds to eight shopping engines in one-fifth the time it used to take us to do. Plus, our feed quality is better, so we are no longer leaving sales on the table when it comes to our comparison shopping channel."

Background

Lake Champlain Chocolates, founded in 1983 in Burlington, Vermont, offers sweet indulgences that capture the essense of Vermont, the tradition of making fine chocolate, and the pride that goes into each bite. Lake Champlain Chocolates offers preservative-free and Kosher-certified products that are crafted in small batches from the finest quality chocolate and select natural ingredients including local Vermont cream, sweet butter, maple syrup and honey. Their product line includes everything from chocolate novelties to fine boxed chocolates in all-occasion and seasonal gift packages.

The Dilemma

Lake Champlain Chocolates had been advertising on comparison shopping engines for at least five years, but the process was becoming time consuming for their staff. They realized that there were ways in which they could maximize their participation on the shopping engines more, but they didn't have the bandwidth to employ those tactics.

Formatting the feeds for each of the CSE's also proved to be a tedious process for their resource-constrained team. "By the time we cut-and-pasted the different fields into the required formats, there was little time left over to spend on optimizing the feeds," explains Erin Douglas, E-Commerce Marketing Coordinator for Lake Champlain Chocolates. Douglas was unable to submit feeds frequently due to the time they needed to invest. "Considering all of these factors, technology, time limitations and internal expertise levels, we realized we were leaving a lot of revenue on the table."

The Results

Douglas looked to outsource their feed management to improve both efficiences and sales, and she selected SingleFeed. During the two years since making that decision, Lake Champlain Chocolates has achievd a 25% increase in monthly traffic while saving hundreds of hours of time that was spent on manual feed management. "The most beneficial advantage of using SingleFeed has been the time savings," says Erin. "We knew that the time savings would aid our bottom line because we wouldn't be devoting our resources to the formatting of product feeds. However, we also saw immediate increases in performance from the shopping engines, which was icing on the cake." By leaving the heavy lifting to SingleFeed, Lake Champlain Chocolates is now able to focus on improving its results based on the shopping engine analytics rather than data feed formatting and management. "We can optimize and submit feeds to eight shopping engines in one-fifth the time it used to take us to do," says Erin. "Plus, our feed quality has improved, so we are no longer leaving sales on the table when it comes to our comparison shopping channel."