Vintage Tub and Bath
20-30% of monthly visitors and revenue now driven by the comparison engines
"By working with SingleFeed, we have been able to scale our program from just five comparison engines to twelve engines without investing additional development or engineering work."
Each comparison engine was unique in its setup and formatting preferences, which made the process of uploading and managing product feeds time-intensive and complicated. These bottlenecks were causing Vintage Tub and Bath to have to limit its comparison shopping strategy to only five engines, less than half of their potential with this channel.
To save time and resources on product feed management while improving ROI and increasing revenue generated from the comparison engines.
Since 1993, Vintage Tub & Bath has served more than 100,000 customers and has been recognized as an Internet Retailer Top 500 company. Vintage Tub & Bath has become a popular bathroom and kitchen renovations destination because of their large selection of products, free shipping, competitive prices, excellent customer service, no-hassle return policy, and secure online shopping experience.
When the management of multiple comparison engines proved to be too cumbersome for Vintage Tub & Bath's team, they decided to evaluate feed management solutions. "SingleFeed provides us with significant time savings by allowing us to update just one feed as opposed to five or more" says Megan Graham, who has been leveraging SingleFeed's services for Vintage Tub since 2008. "The most important factor that attracted us to SingleFeed was the time savings," claims Megan.
Prior to implementing SingleFeed, Vintage Tub was handling their shopping engine feeds on their own and spending more than 10 hours per week on comparison shopping engine campaigns alone. "We spent more time doing less," explains Maria Corchado, another member of Vintage Tub's marketing team. "By working with SingleFeed, we have been able to scale our program from just five comparison engines to twelve engines without investing additional development or engineering work," explains Maria.
"Before using SingleFeed, our comparison shopping revenue had a downward trend line. However, since we began teaming with SingleFeed, our annual revenue has nearly doubled. Now we're earning 20-30% of our monthly traffic and revenue from the shopping engines," says Mike Deckman, Internet Marketing Manager for Vintage Tub.
Mike and his team look forward to the continued success on the comparison shopping engines through their partnership with SingleFeed. "I like the direction they are going with new functionality, including enhancements to their reporting and product listing management."