Amazon Product Ads
Amazon's Product Ads offering aims to bring merchants qualified buyers by providing reviews and product information on Amazon.com for consumers to read before deciding whether or not to click.
Upload catalog and set budget
A Product Ad is created for each product that you upload to the Amazon.com catalog. Once you have registered, you can upload your items directly through Amazon's online account management interface - Seller Central. Your ads will then appear on Amazon.com.
Customers see your ads on Amazon.com
Your Ads will be viewed by active Amazon.com customers 24/7 via Amazon product pages, as well as being displayed in relevant Amazon.com product search and browse results and contextually targeted placements.
Cost-per-click pricing model
Using Seller Central, you can easily view your invoices and track your advertising budget. There are no fees for impressions - you are only charged when Amazon.com customers choose to click on your ad and are directed to your web site. You control not only the maximum price you are willing to pay for each click, but also your daily and monthly budget. Most importantly, you can measure your return on investment and optimize your budget accordingly. Invoices are published as you accumulate clicks and payment is collected via credit card.
Customers make purchases on your Web site
You control the buying experience because Amazon.com customers are clicking through to your Web site. Customers benefit from the seamless discovery of your products on Amazon.com and your e-commerce expertise. Your Product Ads by Amazon will deliver you engaged customers giving you the opportunity to acquire repeat orders and increased sales for your business.