The value of feed optimization
What does "optimization" mean? Why is it so important on the shopping engines?
If we were to enlarge the screen shot below, would you notice the error in Line #11? How about the formatting mistake that will cause your top selling item to be unlisted with four of your favorite comparison engines? Do you know all 47 Google-specific attributes?
The math can add up quickly. With dozen of product fields, lots of comparison engines, thousands of products and even more engine-specific rules for each value of each field to manage, leveraging SingleFeed's technology will save a merchant incredible amounts of time and frustration. More importantly, the opportunity cost of allowing high-margin products to go unlisted because of overlooked formatting rules is unreasonably high. How many dollars are you leaving on the table?
Optimizing and managing one feed for one engine can be a laborious task. Optimizing two feeds for two engines entails almost double the work. Thus, it is easy to see how a merchant might have to devote 10-20 hours per week of its team's resources to manage multiple engines on its own. Some things simply don't make sense to manage in-house, and feed optimization is one of them.
SingleFeed's approach to optimization
The SingleFeed optimization engine transforms a single product feed with as few as eight basic fields into as many as 17 well-formatted feeds that can be submitted to each of the leading comparison shopping engines. The SingleFeed platform will apply thousands of formatting rules to a product feed to ensure that it can be properly listed on the engines of a merchant's choosing. Shopping engines can also change their rules and taxonomies over time, and SingleFeed applies these updates to its platform to ensure compliance by its customers over time. Whether a client selects the Starter, Gold, Premium or Full-Service plan, basic data feed optimization is included.