Daily feed submission

SingleFeed submits fresh product feeds for each merchant every day

Many merchants submit their product feeds to the comparison engines as infrequently as once or twice per month. Others only submit as often as they make changes to their product listings on their website. As a best practice, SingleFeed recommends daily feed uploads to the shopping engines, whether there are changes or not.

Many comparison engines make it a part of their search algorithm to look for the "freshness" or recency of the feed. Product listings that are updated every day are treated favorably in search results. Thus, even a feed that has remained unchanged from one day to the next is better off re-submitted the following day.

Aside from the search algorithms, the discipline of daily submissions is also a best practice. The product's price, stock status, or other attributes will change frequently and haphazard uploading schedules can cause a busy merchant to forget to update the engines with accurate information. If a product is described differently on a landing page than on a comparison engine, the inconsistency will make a negative impact on conversion rates.

Daily submissions are not always easy to facilitate for a retailer managing multiple product feeds. This is another reason why SingleFeed's solution and its automatic pickup of feeds from a merchant's website will save time while increasing accuracy.